CALL US (907) 777-7780
ARTICLES AND GUIDES FROM THE ALASKA CHANNEL
Have Alaskans Improved Upon Groupon? Deals on The Alaska App
Here’s what we’ve learned in talking with you about Groupon: You love the exposure—particularly new businesses trying to get known. But the margins are thin, and it’s hard to predict when and how many deals will be redeemed. Some of …
Mobile: Invest Now or Wait?
By 2014, more people will access the web from a mobile device than a computer. But this broad statistic doesn’t tell you about your unique audience. And there isn’t time and budget for everything—so when does creating a mobile-friendly site …
How Long Should Your Online Video Be? 4 Discoveries
Last year, we played more than a half million minutes of video on Alaska.org and client websites promoting all kinds of companies: cruise lines, hotels, tour operators, and more. What length videos will Alaska website visitors watch? We’d like to …
Aerials: Made for Alaska
“Alaska begins when you leave the ground,” so the saying goes. Nothing lifts production values (so to speak) like adding a few stunning aerials of Alaska to your video. The problem is, not everyone can afford it—until now. In the …
Alaska Airlines Inflight: Alaska Channel Exclusive
When Alaska Airlines first introduced the digEplayer (their handheld inflight entertainment device) back in 1994, they contracted Alaska Channel to produce “Journey to Alaska,” a signature program which has been playing ever since! Alaska Channel is the exclusive provider of …
Video On Your Website
Back in 2005, few companies had video on their website. We put together a sales presentation entitled, “Why Add Video To Your Web Marketing?” in which we claimed “video may be the single most cost-effective enhancement you can make to …
When YouTube Isn’t A Good Idea
How much do you spend producing a video? How much do you spend marketing your website? If you’re like most companies, you have thousands of dollars invested in getting traffic to your site. YouTube has two drawbacks:
The Results Are In—Authenticity Sells
“People buy from people.” Never has the adage been truer than in the age of the Web. Because of the Internet’s transparency, consumers now want, and expect, to know more about whom they’re buying from. The days of slick, impersonal …