Glacier Dental saw immediate results, with new patients showing up a week after installation, says Clarke. From the launch of their campaign through Q1, they’ve realized a 323% return on investment.
Sanders believes his AnchorRides signs drove people to his online commercial, which spiked to 30,000 views once the bus campaign began. His polling numbers skyrocketed. “The ads were a definite game-changer for my career,” says Sanders. “The best decision I ever made.”
Bjornstad receives volumes of positive word-of-mouth feedback due to People Mover advertising. She also sees the financial results: Special Olympics raises the most money from events advertised on the AnchorRides buses.
People Mover offers the company the messaging real estate of a billboard (which isn’t an option in Alaska), and makes it mobile. The buses are “more effective and much more cost-effective,” says Miller. Plus, when people see the bus going by, “they can’t change channels or switch networks.”
“Buses go everywhere and reach everyone,” says, Sandy Stora, Director of Marketing for United Way. The United Way marketing staff received instant feedback when this campaign launched—and a high volume of compliments keeps pouring in.