There are always two types of costs associated with advertising on People Mover. The first is the cost to print and install your signs, which varies based on its size and whether you need help with the design. The second cost is the cost to advertise - how long you want the sign(s) up, how many vehicles it will appear on, and where it is located on the vehicle.
The People Mover system includes 40' buses, 22' Neighborhood Buses and AnchorRIDES vans. All three have exterior signage options. The 40' buses also have interior signage.
How often do People Mover buses run?
Buses are on the road every day for long hours (approximate times are Weekdays from 5:30 a.m. to 11:30pm, Saturdays from 7:15 a.m. to 8:30 p.m. & Sundays from 8:30 a.m. to 7:30 p.m.)
How many People Mover buses are there?
There are 52 40' People Mover buses and 10 22' Neighborhood buses.
How many AnchorRIDES vans are there?
There are 38 AnchorRIDES vans.
How durable are bus signs?
The signs are extremely durable, holding up very well in all kinds of weather, through daily washings, and over multiple years of use.
Can I re-use the signs?
Absolutely. The cost for sign production is really a one-time investment, as we can store them for free and re-use them when you want to purchase more placement time. There is a small re-installation fee of $25.
What if I need the signs changed?
If there is only a small amount of information changing on your sign, like a date for an annual event, we can provide a patch for just $25/sign. In this case – save your money…there is no need to have new signs printed!
How often are the buses washed?
Vehicles can get dirty throughout long days on the road, especially during spring break-up. All buses and vans are washed daily, so your message is crisp and clear each morning during those busy commute times.
Can I advertise on a specific route?
All buses travel all routes, so you can’t select a custom route for your sign. However, since buses rotate consistently throughout the system, you get maximum exposure for your message for the same cost.
How does the People Mover bus option differ from AnchorRIDES?
People Mover buses serve a large ridership on set routes, typically on main road corridors. They offer driver side, curbside, rear and interior placement options. AnchorRIDES vans offer driver side placement, and are not on fixed routes, so you will see them on main roads and throughout neighborhoods.
Who will see my ad?
Just about everyone! Most people either drive or ride on Anchorage streets every day, and are bound to see any number of People Mover buses and AnchorRIDES vans on their frequent routes. If you want to reach riders specifically, interior and curb side placements are your best options.
How does this compare to other kinds of advertising?
We think of People Mover advertising as “moving billboards” that reach everyone from Anchorage to Eagle River. It’s an excellent promotional space for a city with no billboards or tall signs. People Mover advertisements are eye-catching, and unlike messages in other media, viewers can’t change channels or click away.
What’s the best placement for my sign?
We can recommend specific placement options to help meet your advertising goals. In general:
People Mover Driver Side – A prime spot. More people see this sign than other placements, due to the way traffic flows.
People Mover Curb Side – A location with great reach to a general audience, and also seen by bus riders and pedestrians.
People Mover Rear – Gets the most focused attention, or “dwell time,” from drivers behind buses.
People Mover Interior – Affordable interior signs showcase your message to an audience ready for something colorful and interesting to read. Your ad is placed on every one of the 35 buses.
Neighborhood Driverside - Primarily hits Northeast Anchorage neighborhoods including Government Hill, Mountain View, Fairview & Muldoon plus Downtown Anchorage.
AnchorRIDES Driver Side – A hidden gem for its value, this placement reaches people throughout town and into neighborhoods, and it is super affordable.
What about Bus Wraps?
The full wrap option is a bold way to give you maximum exposure throughout town all year long. It’s all you, all the time! (Note there is a one-year minimum).
There is also the option to have only the rear panel of the bus wrapped (6-month minimum).
When are signs installed?
Signs are installed on Sunday nights. The advertising week runs from Monday through Sunday.
How fast can you get my ad placed on a bus?
If we have your final artwork by a Monday or Tuesday, your signage will roll out on the buses or AnchorRIDES vans the following Monday.
What are the design specifications?
Sizes and materials differ based on exterior/interior and which display you choose. You can download our specs.
Do you have design tips?
Generally, you want to remember the “less is more” concept, with big, bold lettering and a basic message. When crafting your message and design, keep in mind that signs can be re-used in the future.
Can I get help with design?
Sure! It’s easy, fast and affordable to add on design services so you can get your message working for you right away. Just let us know and we’ll help you out!
Are there any content restrictions?
The Municipality of Anchorage prohibits against any use of obscene, indecent or profane language, tobacco products, alcoholic beverages, and promotion of illegal or unlawful activities as defined by local, state or federal codes, laws and regulations.
Additionally, there are prohibitions against any performance or exhibition that depicts:
Nudity as defined in Anchorage Municipal Code (AMC) section 8.50.010E.2.
Sexual conduct as defined in AMC subsection 8.50.010E.3.,
Sexual excitement as defined in AMC subsection 8.50.010E.4.,
Indecent materials as defined in AMC subsection 8.50.020A.6., or
Is harmful to minors as defined in AMC subsection 8.50.010E.5.
Political advertising must include the words “Paid for by” followed by the name and address of the entity paying for advertising as described in AS15.13.090. These disclaimers must be placed at least 2" away from any edge to avoid coverage by sign holders.
The Municipality of Anchorage shall not be held liable for vandalized or otherwise damaged signs, which includes possible fading or erasure of sign content due to handling, normal bus washing procedures and/or road chemicals, or loss of signs that release after installation in bus frames.